On Sunday I decided to consider making more outcomes for my FMP and I thought that the hoodie wasn't enough, I thought some more items may compliment the the hoodie. I also wasn't too keen on the zine/ campaign logo to be the only logo for my brand. Like adidas their brand logo changed five times and till today 4/5 of those logos are still presently used and sold all over the world. So by taking inspiration from adidas I thought that the merchandise should follow a similar approach. Below are my ideas of development that I played around with until i ended up with the last image as my chosen logo.
Because I ordered tote bags and shirts I took it upon myself to create digital concepts and place the new logo on the items I ordered. The dark blue tote bag would've been my favourite outcome however the printer on level 9 does not print in white but if I were to print it that is how it would look. I also wanted to originally place a box on the other side of the bag and put a sharpie in each bag. The reason for this was for the people who have to bag to customise it however they want but the catch was to draw/write/print anything motivational, encouraging or inspiring. Instead I changed the idea and and placed little bits off the quotes form the people in my zine.
For the shirts I didn't make it too fancy I wanted the logo to be the main attraction. So i just simply made it sit on the breast of the shirt. The black one is one of my favourite concepts because it was inspired by arsenals football jersey. On the neck back of the jersey they have a golden canon to represent the team. So I tried to place my logo in that same position.
All that is left is for the orders to be delivered.
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