Great campaigns always deliver a positive message. When you see a message that makes you feel bad you tend to run away from it. However messages that make you feel good attract you in as in you seek more of those good feelings. Campaigns seek to create warmth, happiness and excitement that people attractive and desirable
I HAVE TO COMMUNICATE VISUALLY. Me personally I find that sometimes pictures and videos are just as good as words. Good ones tell the story and the best need no caption. And pictures cannot be interrogated or argued with. I have to make sure the campaign speaks in images, characters, videos and symbols that are larger than life.
Bring high energy. A lot of people watch videos from their work or at school when they are free, on break or just bored. To break them from their boredom I have to bring high energy into my video.
Say what I mean. Whether it is directly or indirectly, a campaign consists of persuading others not just that you are right but that you are so right that they must take some form of action themselves and wake up to realise what is happening around them that they should be aware of. I think that it is really important that everyone should not be exposed to dull and negative messages, it messes with their head and clouds their happy thoughts or ambitions. Bringing a positive vibe to the table can really bring some positive vibes into peoples lives.
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