Branding!

Now this is a project that I have been looking forward to Branding. Long story short we can make a brand on ANYTHING we want but it can't be something we thought was cool and just slap i on an item, no we had to plan, sketch and more. I've learnt that also t of thought process goes into creating a brand because there are a lot of things to consider for instance who is the target audience, how are you going to promote the brand, can it converge into anything else? for instance can your smoothie brand be made into a clothing line or will it just be a smoothie. Even though these may be minor thoughts to consider, when it comes to presenting you have to know your brand very well fro A-Z.

To begin with i had designed a brand for a smoothie company, at first it seemed very simple and straightforward but it was getting slightly out of hand. I initially wanted to aim my smoothie brand at vegans, it was a great concept but one of my tutors asked what makes my brand so special(to help construct and think in more depth as to what it is that makes it so special) but it being aimed at vegans was not enough.  I had come up with countless amounts of designs and ideas for the brand but nothing was clicking as to what made it so special. So i wouldn't say that this week was a waste of time but it has helped me be more critical and more observant in what i'm actually selling and what kind of name i'm trying to put out there for the brand.