Branding vol.2

Well the smoothie idea got over complicated so i decided to switch it up and try brand something I actually have some sort of knowledge on... IM NOT EVEN VEGAN. But back to the brand idea of Headphones. Since i like to listen to music i am very critical towards the quality of my headphones. Through experience i have noticed that the most expensive headphones may look nice, BUT they just don't deliver the sound quality. So i thought that i should create a brand that delivers both aesthetics, comfort and amazing sound quality. From my first initial brand idea i wanted to have a fox as the brand face It looked good but its relation to the brand was very low. So i transferred the idea of having an animal as the face of my brand and used it on these headphones. But this time I done my research.
Branding project outcome, it's originally meant to be only headphones but for variety added two more items.
Why the elephant, elephants are loud animal reaching 117db so the idea of having loud headphones came from what people mainly look for when they are looking for a new purchase...as well as design and how it looks. The products are made by B and O I chose this brand because of their sleek and minimal design.
 

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