Converse created a film celebrating 100 years of Chuck Taylors. To celebrate converse made a short advert to promote their shoes as well as bring the views of the youth to the platform too. Throughout the debut of the "forever chuck" film they had finally introduces their own collection of exciting people, who share the brands value as well as driving the spirit of youth culture forward. This advert serves as homage to a new generation. It creates a visual collage of the dreams and desires that drive people who wear chucks. In my sketch book i took screenshots of the advert that stood out to me and had annotated them. As well as giving my own opinions I asked some of my fellow classmates what springs to mind when the think of converses, Some said Fashion, basketball, shoes. Someone even said that they look nice when they are brand new but even better when they are wrecked. This advert has inspired me even more because it uses a brand to bring the thoughts of the younger generation and make them become relevant by giving them a platform to express themselves as a collective under one minute.
No comments:
Post a Comment